Open Call

About the Award

The Fashion Innovation Award is a call to Innovation aimed at existing companies and start-ups who have a technology or product which has the potential to widely disrupt the world of fashion. Applications are open now and you can submit until March 2nd, 2018. The best start-ups, selected by an expert panel of industry leaders, will have the chance to meet face-to-face with leading investors, world-class fashion & retail brands as well as gain visibility and a development package from Loomish and its partners. Simply put, it will take you to the next level.

Who is it for?

THE FASHION INNOVATION AWARD is the Call to Innovation for all startups and young companies involved in studying and designing intelligent solutions to problems that manifest themselves within the fashion and retail industries. The aim of our call to innovation is to select those solutions which offer the most disruptive, innovative business opportunities and which which are ready to scale internationally. Companies must have an annual turnover of between €100,000 and €10,000,000 and have an innovative digital or technological solution on offer.



Why Submit?

Participating start-ups and teams have the chance to be involved in a world of innovation, including support in business development, marketing and fundraising, with the winners gaining (among much else):

  • Meetings with c-level executives of named fashion brands and retailers
  • A support package of coaching and mentoring from Loomish
  • Meetings with c-level executive investors
  • Visibility at several top industry events among the 12 organized by Netcomm Suisse
  • Services and software packages for start-ups from our Digital partners (for example Microsoft, Keros)


The call to innovation is aimed at start-ups and existing companies with innovative projects to develop within the fashion/retail digital sphere. You must have a current annual turnover of between €100,000 and €10,000,000.

If you already have a patent for your project or software you are protected by the relevant legislation. Otherwise all information submitted as part of your application to Fashion Innovation Award is treated as non-confidential.

The Fashion Innovation Award is created by Loomish SA and promoted by Netcommsuisse SA, based in Switzerland as well as by a series of other sponsors and partners as detailed on our PARTNERS page

Your application and proposal will be kept in our secure online systems then evaluated by a board of experts chosen predominantly from the fashion, retail and ICT sectors. The best applications will then be evaluated by our board of judges and the applicants will be asked to pitch their ideas in front of an audience of investors and industry players at international events.

Proposals are evaluated according to fixed criteria (including, but not limited to): current state of the project, scalability potential, potential to disrupt, perceived need by fashion brands, capabilities, vision and expertise of the applicants and the project.

You will receive an initial email confirming your submission then successful applicants will hear from Loomish by March 2nd, 2018 to pitch during the Lugano event on March 25th, 2018.

It is your responsibility to give full, clear information about yourself, your team or company and your project. You will also have to abide by the terms and conditions and be available for travel to the events (in November 2017 and March 2018) should you be among the selected best applicants.

Simply complete the online form here and upload any relevant documentation through our portal.

No, only one proposal per company or start up is permitted.

There is no fee charged for taking part in the Fashion Innovation Award.